One of the best fast food chains in the world, McDonald’s, turned its famous arches upside down to commemorate all women and to remind them that they are all wonderful in their own way.
On March 8, 2018, International Women’s Day, a ‘global day celebrating the social, economic, cultural,
and political achievements of women,’the company decided to turn Mickey’s arches around.
Some people who saw the change and couldn’t believe what they were seeing, thinking they had arrived on a different planet,
assumed it had something to do with the then-company’s ongoing dispute with Wendy’s. But they were entirely mistaken.
Instead, the symbol had been turned upside down in a ‘celebration of women everywhere,’ a spokeswoman said.
McDonald’s chose to reverse the sign at their Lynwood, California, restaurant, but kept the social media logos the same.
Employees wore the ‘W’like emblem on their shirts and caps at the same time, and 100 restaurants across the nation served unique packaging bearing the image.
For International Women’s Day, we flipped our iconic arches for the first time in our brand’s history to celebrate the
tremendous achievements of women everywhere, including in our restaurants. Wendy Lewis, the head of diversity at McDonald’s, said
According to Lauren Altmin, a corporate representative, the new look was developed to respect all women.
In order to help women advance and flourish, we have a long history of empowering them in the workplace.
Six out of ten restaurant managers are women now, she added, reflecting the pleasure the United States takes in its diversity.
All social media platforms will use the new corporate logo, and 100 locations will get new ‘packaging, crew shirts, hats, and bag stuffers.’
McDonald’s is not the first company to celebrate women and promote the importance of gender equality.
Previously, Johnnie Walker honored women by producing a “Jane Walker” bottle and contributing $1 from each bottle sold to groups working to advance women’s position.
Important gender discussions continue to be prominent in culture. According to Stephanie Jacoby, vice president of Johnnie Walker, ‘we believe there is no better
time than now to introduce our Jane Walker emblem and support forward-thinking organizations that share our goal.’
‘We are proud to toast the many achievements of women and everyone who is working toward gender equality.’
One of the companies that contributed to the effort was Brawny, which did so by changing the Brawny Man into a woman and giving $100,000 to Girls, Inc.
What do you think about the situation?