Can you change into a different person after getting a haircut? That’s how people who watch a lot of visagism films on social media feel.

Juarez Leite, a hairdresser, has gone viral after posting videos of the amazing changes he makes for his customers.

In order to achieve a balanced and harmonious appearance, visagism is a meticulous approach to hairstyling and beauty that considers each person’s distinct face characteristics,

bone structure, and personal style. Its original meaning was ‘face,’ from the French word ‘visage.’

Rather than rigorously following fashion trends, it places an emphasis on enhancing one’s inherent beauty.

That’s also what visagist Juarez Leite, who gained popularity on TikTok with his transformational before-and-after films of males, promises.

Juarez first began shaving other people’s beards for amusement, serving friends and family. He quickly came to the realization that he had a unique gift and started giving the work his all.

Juarez shut down his real estate company at the time to work at a barbershop. In 2020, after working there for four years, he was shocked to learn that the business was closing.

Upon encountering this novel situation, he opted to establish his own barbershop. Equipped with a variety of skills, such as visagism,

the Brazilian hairdresser opened Juarez’s Barbershop, or Barbearia do Juarez, which quickly rose to prominence as one of the city’s most well-known and well-known facilities for males.

Apart from the conventional shaving service, Juarez presented a technique he invented known as ‘emotional visagism,’

which aims to restore men’s self-worth and essence in addition to their looks, offering a singular and significant experience.

He stated in an interview that his clients initially sit in his chair tense and nervous about the procedure.

Following the interview, Juarez gives the clients a haircut, making sure they are always facing away from the mirror.

He remembers thinking it’s fascinating how, once the procedure is complete, even their stance changes. They exhibit a different behavior while praising themselves.

The hairdresser started showcasing his clients’ results on Instagram and TikTok in 2023, despite having been utilizing visagism at the barbershop since 2017.

He currently has 1.7 million Instagram followers. Juarez already has nearly 900,000 followers on TikTok. Every day,

comments abound, with individuals claiming that his clients appear 20 years younger. He acknowledges that when he first saw the figures on his pages, he was taken aback and amazed.

When clients of Juarez’s started getting haircuts and shaves, their personal image drastically changed.

This led to the term ‘facial harmonization,’ which refers to a cosmetic procedure or series of procedures meant to achieve a balanced and harmonious appearance of the face.

A variety of non-surgical procedures, including thread lifts, Botox injections, dermal fillers, and other cosmetic procedures, might be included in this process. Juarez, however, disputes this classification.

Juarez’s approach became well-known in other states, and the native of Brazil was asked to give seminars and workshops using this method to other barbers—even those in Portugal.

Because of all the excitement around his name, the barbershop has a large volume of clients every day—roughly ninety—ranging in age from kids to adults.

According to Juarez, he has months’ worth of work booked for this year. Stated differently, new customers must sign up for the waiting list.
He trained all six of the pros in his barbershop using this technique, in addition to Juarez.

Even though he’s become a reference in the barbering industry and is even being followed by well-known pros,

he stresses that the impact he makes on people’s lives is what truly counts as a measure of success rather than just numbers.

Juarez Leite’s visagism approach symbolizes a significant journey towards self-discovery and empowerment in addition to a change in appearance.

By using cutting-edge methods and a customized approach, he has not only completely changed our perception of hairstyling but also positively impacted the lives of countless others.