Have you ever seen a domino fall? A fascinating sight, isn’t it? Honda Cog decided to attract attention with this domino effect.

The company’s advertising is considered a real masterpiece. A lot of effort, money and time were spent on its creation.

It took a whole 3 months for filming, and 3 cars were dismantled for props! No computer graphics. I had to shoot as many as 606 takes to get everything perfect.

The result was worth all the effort.The car parts used instead of dominoes deservedly received gold at the Cannes Lions festival.